In an age where our habits and information consumption change faster than ever, one of the most asked question is “What is Social Media?”. Social media, which everyone interprets individually, is basically a platform of information and content, making our lives faster and easier.
Social Media, which creates a free and original discussion space without the limit of sharing and communication, is also important for brand and institution positioning besides person and individual communication. In terms of the interaction it provides, it also opens its doors to the point of providing education, research and information.
The transformation we call “Transmedia” seems replace the traditional media faster than we expected. The companies and brands who can catch up with this momentum will be able to invest for the next 10 years, until the modern media leaves its place to another, more developed form of media.
Social media is a living platform unlike traditional media. The biggest difference from newspaper, TV and other printed media is simultaneous information sharing. The level of interaction that bi-directional communication brings is far ahead of the traditional media. Because of this, it is frequently preferred by brands today. Budget ratios, which are separated by digital channels each year, are rising.
Social media is user-focused and everyone has a say without any limitation. The power and its effect can not be discussed when used correctly. Social media, which provides various benefits especially in terms of brands, also has positive or negative effects on the individuals.
When it is thought as a new formation, the effect of social media on the society is great and differences in usage rates are observed depending on culture and living conditions among the countries. Social media usage rates continue to rise in our country. When we look at the latest statistics, Turkey ranks in the European social media usage ratios.
In social media, information sharing takes place at no cost and reaches massive amounts instantly. For social media, we can also make the power of communication similar.